The management of the duo Nono + Rodrigo signs with Partizan

Directing duo Nono Ayuso and Rodrigo Inada, known professionally as Nono + Rodrigo, have signed with global production studio Partizan for representation in the US, UK and France. With a diversity of unique professional and personal experiences and a penchant for socially responsible subject matter, Nono + Rodrigo will further enhance Partizan’s reputation for cutting-edge creative work.

“We feel a duty as filmmakers to tell stories and make films that impact our viewers and inspire them to make change,” Rodrigo said. “We know that our partnership with Partizan, and their reputation for pushing boundaries and socially responsible work, will lead us in this direction.

Partizan has already done this. For their first official project as a signed duo, Nono + Rodrigo led a global campaign for WhatsApp featuring Greek-Nigerian NBA basketball superstar Giannis Antetokounmpo. Transition NYC’s creative team gave the directors the freedom to develop the script beyond the initial brief.

Their ambition paid off, resulting in the 12-minute short film titled Naija Odyssey, which premiered on Amazon Prime on September 21. The film, centered on Giannis’ identity and immigrant story, is exactly the kind of work this talented duo, both immigrants, decided to do together when they first met nearly three years ago. .

Born in Spain and now based in London, in a previous life Nono traveled the world as an investigative journalist specializing in conflict zones. Shortly after starting doing sideline commercials in 2020, he won a Vimeo Staff Pick for his short film, The Heartbeats of Memory, which was also nominated for a Cannes Young Directors Award.

That same year, Rodrigo, a Japanese-Brazilian director with a wealth of experience in art direction, cinematography and post-production, won acclaim for his short film CIRCA 2020 and a Vimeo Staff Pick for his short film, IARA. Their joint Vimeo laurels, Nono + Rodrigo took an interest in each other’s work and met over coffee in London. Quickly, they discovered that they were following similar personal and professional paths as immigrants and non-native English speakers entering the UK advertising and short form content industry. Within their natural friendship, they saw an opportunity to collaborate, not only for creative value, but also to tell stories that reach a larger and more culturally diverse audience.

“We shared a thirst to find our voices”, declare the directors together. “It’s not as easy for immigrants and we understand the challenges of each and the resilience that comes with that. We really connected during our side stories. Our partnership was born out of a sense of community.

Drawing on Rodrigo’s talent for bold and dynamic visual storytelling and Nono’s ability to shape moving narratives, the duo produced their first project together later that year: the chilling and surreal music video “Cuenta Lo”, featuring the West London and Irish-born artists. singer and rapper Biig Piig indulging in a smarmy game of poker. Continuing the momentum of the music video, Nono + Rodrigo collaborated with Kehlani to compose a series of dreamlike vignettes featuring retro pop diva choreography for the visual for “Up at Night” feat. Justin Biber.

It was their epic short, Terre Cene, that earned the duo a gold screen in this year’s YDA category Changing the World Frame by Frame. An experimental short film commissioned by The Karman Project, Terre Cene is a meditation on the concepts of time, space and the urgency of climate change. Shot on 16mm against a backdrop of brutalist architecture, Nono + Rodrigo’s message of awareness through art won the film Gold at the 1.4 Awards, the Rhode Island Festival Grand Prize, and Best Picture. of the Korean competition at Energy Film Festival.

“None of us came into the industry with movie connections or resources,” says Rodrigo. “Our style has been to make things possible, even if we don’t have the money for it. This spirit is inherent in our personalities.

“We have one rule: there is no ego,” explains Nono. “If an idea doesn’t work, we say screw it. The film is still top notch.

As for signing with Partizan—Nono + Rodrigo are a natural fit for the company, which is known for finding new talent and telling consistent stories with innovative cinematic craft.

“Nono + Rodrigo are the type of directors we like to train at Partizan. They are radically talented filmmakers who challenge our understanding of what is possible,” said Partizan founder Georges Bermann. the art of developing very specific universes through short and long formats. Above all, their unique journeys have brought them together at a time when creating stories for the screen is their way of life.

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